Over 40 percent of consumers follow their favorite brands on social media. In the past decade, social media platforms like Facebook, Instagram, and Twitter have exploded in popularity. Each of these platforms receives millions of visitors each day.
For most business owners, finding a way to tap into a fraction of this massive audience is a must. The key to having success in the digital age of advertising is learning free social media marketing tips. Adequately marketing your brand on social media can help you attract customers from all over the world.
While having a website for your business is important, you need to find a way to drive traffic to it. The best way to do this is with the power of social media. Posting links of your content in social media platforms can help you increase traffic and the number of sales leads you receive.
The following are just some of the things you can do to attract attention on social media.
1. Sharing User Generated Content is One of the Free Social Media Marketing Tactics
Are you looking for a way to offer your social media followers a fresh perspective of your brand? If so, sharing user-generated content is a great way to accomplish this goal.
Most consumers trust content produced by an average person over some slick advertising video or blog. Encouraging your customers to send in photos or videos of your products or services in action is vital. Offering discounts or other incentives for this content can help you get a better reaction from consumers.
If potential customers are able to see how others are benefiting from your products or services, it will make it easier for them to trust what you say. Putting a link to the actual product or service in a piece of user-generated content can also help you increase the number of quality sales leads your website receives.
2. Tag a Friend Content is Extremely Effective
The main idea behind social media is to create a sense of community for people all around the world. Using the power of community to spread the message about your company can be effective. Often times, the followers a business has on social media will tag friends and family in posts they feel they can relate to or benefit from.
Encouraging this type of tagging is a great way to open up your brand to a new audience. The key to getting these tags is creating relatable content for your audience. Posting a picture of a product and encouraging users to “tag a friend who needs this” can increase brand awareness substantially.
The main thing you need to do to have success with this social media strategy is be consistent. Posting tag-worthy content on a weekly basis is the only way to stay fresh in the minds of your followers.
3. Give Followers a Behind the Scenes Look At Your Business
Converting social media followers into actual customers is all about establishing trust. Showing people your business is transparent and honest can go a long way when trying to edge out the competition.
Providing your social media followers with a behind the scenes look at your company is a good idea. Posting photos and videos of your team hard at work can make a big impression on your followers. You want to show social media followers that you and the people who work for your company are just like them.
Any time your business hits a growth milestone, document this occasion and share it with social media followers. When you share this type of content, be sure to thank your customers for making this growth possible.
4. Put Facebook Reactions to Work For Your Company
When Facebook first came out, all users could do is either like or ignore a particular post. With the invention of Facebook reactions, people are able to use emojis to give their true feelings about the content on their newsfeed.
Many businesses have started to use these reactions to conduct polls and increase customer engagement. These reactions are a unique way for your followers to express their true feelings about the content you are producing.
If a particular piece of content gets a number of angry reactions, you may want to take notice. The last thing you want to do is alienate your audience, which is why paying attention to the reactions your content receives is vital.
5. Provide Your Followers With Video Content
Most social media users have a very short attention span. This is why posting lengthy blogs on your social media page is a bad idea. If you want to connect with your followers in a fast and engaging way, then using the power of video is a good idea.
You can produce videos about an upcoming product or service release or a how-to video to educate your audience. When trying to have success with video, you need to keep your message short and sweet. Developing a script beforehand can help you avoid rambling or going off-topic.
Keeping the length of your video to around 3 minutes or so is essential. The longer your videos are, the higher the risk becomes of the viewer losing interest. If you want to cover a particularly complex subject, you may want to think about breaking it up into a series of videos.
Working With Professionals is a Must
If you are looking for more information or free social media marketing tips, then consulting with professionals is your best bet. Allowing a professional to handle your digital and social media marketing needs will help you focus on growing your business.
Are you looking for professional marketing help? If so, contact us now to find out about the services we offer.