For us, nothing beats a day on the cool, clear waters of Lake Tahoe. It is such a gem and almost literally right in our backyard. So when we had the chance to work with Tahoe’s premier paddle sports outfitter, we jumped on it. The south shore has the glitz, but nothing beats launching a paddle board or kayak from the north shore where Waterman’s Landing is located. We knew we had to translate that tranquility and awe-inspiring views to the website design. To do so we maximized the screen real estate and filled it with big, amazing photos. The interior pages got a dose of clarity with white backgrounds and plenty of whitespace around the text. We also integrated with their ticketing app so the online purchase process was clean and seamless, without sending visitors off site. We can’t wait to hit the water with our friends at Waterman’s again, real soon.