Tahoe Rim Trail Association


The Project

We created this set of icons to go with the new Trail Challenge website. We wanted to encourage people to return to the site and log their completed trails. When they did so, they would receive a unique “badge” for each trail that displayed on their profile. Some might call this gamification. We call it out right bragging! Although the trails did not have to be completed in any particular order we wanted the badges to communicate the feeling of accomplishment and working towards a bigger goal. You’ll see that each one adds a green leaf to the tree in the center and they culminate with the Trail Challenge Medal when all trails are completed.

The Specs

LAUNCH DATE: 2013
WE PROVIDED: Branding,
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