What business doesn't want to continuously grow and expand? Companies like McDonald's, Amazon, and Walmart all started small, and look at them now.
It doesn't matter whether you want to reach this level or not - continuous growth is essential if you want to stay in business. Today, there's no better way to achieve this than with the internet.
Online marketing provides even small businesses with the capability to grow and receive long-term gains. And with the marketing growth strategies in this guide, you can do the same.
Let's review some of the methods you should be using to maximize your business's growth.
Don't Ignore Social Media
A large portion of today's consumers is on social media. About 70% of the American population have at least one social media account. And 52% of online adults use two or more social media platforms.
This goes to show the importance of having a presence on social media. Establishing your business as an authority and growing your following is key to building your brand.
If you don't have the time to keep up with your followers, you can always hire a social media manager. Do whatever it takes to continue posting relevant information to your audience.
This includes sharing links to blog content that's valuable, relevant and timely. Show authenticity and expertise to earn their trust.
Engage Consumers with Video
Online video is a big deal - just look at the market on YouTube. People come here all the time to learn how to fix, build and operate things.
It's the next best thing to hiring a teacher or guide. You can use this to educate your customers on how to use your product or service. Give your clients the confidence to purchase from you and they'll do so.
Another option is to give tutorials on other issues your audience have. The more valuable your videos, the more they're shared. And the more visibility it will gain for your brand.
If You're Not Blogging, It's time to Start
It's very simple to add a blog to your website. All you need is a content management system (CMS) like WordPress. This is a simple tool you can use to write and schedule posts for your blog.
To make your blog work, you need to optimize the content with keywords. This way, it will make it easier for prospects to find your site in organic search.
Content marketing should be an ongoing strategy. It can provide long-term results for your business. When done right, it can potentially boost your traffic and conversions.
The key to driving traffic is writing on topics your audience cares about. Continue to research the problems they have - these are always changing.
You can also learn a lot from your social media campaign. Engage with your audience and follow their conversations to find ideas for topics to cover.
Then the content you do write, make it long and high-quality. Avoid thin and fluffy content.
Continue Improving Your SEO
You can 't have effective marketing growth strategies without search engine optimization. Keep a close eye on your Google Analytics to see what keywords are high-performing.
You may need to revise your campaign with local keywords or high-targeted keywords.
Keep in mind that SEO is about on-site and off-site optimization. It's good to have your site audited to see what updates are needed.
On-site SEO consists of placing keywords in your meta titles, descriptions and ALT tags. Off-line SEO consists of building backlinks.
The backlinks you obtain should point from sites with authority and high-quality content. Otherwise, it'll only hurt your rank in the search engine page results (SERPs).
At the end of the day, Google and other search engines are looking to rank pages that are quality and high-value. So don't stuff your content with keywords or post thin content.
Reach Out to Influencers
In business, it's all about who you know. Connect with influencers in your industry to help grow your traffic and followers. One way to find influencers is on social media.
Follow these individuals for a little while before writing them a direct message. Never ask for favors in your introduction email.
You have to build a relationship with them before you can ask about guest writing for their blog. Or to give your brand a shout out on their social profile.
Now, you don't want to reach out to just any influencer. Make sure they're in your niche and have the same audience as you.
This is an affordable way to grow your reach. You'll rarely find marketing growth strategies that don't include influencer outreach.
Do expect to pay a price for some influencer collaborations. It's a lot like paying a network to advertise your product. Different influencers have varying rates, so gauge the market.
Create Lead Magnets
Let's not forget the importance of an email marketing campaign. However, in order to get people to sign up, you have to offer something in return.
Businesses that offer a freebie in exchange for an email address tend to have greater success. Simply asking people to sign up isn't going to work.
There are different types of lead magnets you can create. For example, a free e-book compiling lots of great information into one PDF. The same can be done for a series of popular posts on your blog.
Or maybe you have case studies or a white paper your audience will find valuable. People are looking for information laid out in a digestible format.
Do research to see what problems consumers in your niche face. Then develop content based around that.
Use Facebook Ad Re-Targeting
Once a user visits your site and leaves, you can increase the chances of their return by using ad re-targeting. This is a clever method added to many marketing growth strategies.
What's great about Facebook's ad re-targeting is you get lots of customizations. For instance, you can target users by their age, interest, relationship status, location, gender and more.
You can implement pixels into your site to track users that visit. For instance, if someone visits a specific product page on your site, they will continue to see ads for it after they've left your site.
This will help drive them back to complete the purchase.
Enhance Your Marketing Growth Strategies
Sometimes, you need expert help with growing visibility and recognition. Branding is a lot like first impressions. If you don't get it right the first time, it can mess up relationships before they begin.
At Solid Creative, we offer services that can build your brand in a good light. This includes logo design, branding, digital strategies and web development to businesses.
If you're in need of a better digital marketing strategy, we can help. Contact us today to see how we grow your business's visibility the right way.